Google Penalty for Rich Snippets

Are you in eCommerce business or into eCommerce website online marketing? In both cases you must be aware of Rich Snippets.

As an online marketer are you using rich snippets for the websites? If yes then the next question you should ask yourself is that are you implementing it correctly. Have you find any error or warning in your webmaster account regarding the same.

I am talking about it because Google has started to penalize websites for spamming structured data markup.  It’s a manual action penalty based on incorrect usage of structured markup. It’s being a penalty whether you are doing it as spam or by mistake.

If you are doing it incorrectly then you’ll find a manual action taken by Google and can see the message in your webmaster account as:

“Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines.”

 

About Rich Snippet Penalty

When talking about Rich snippet penalty back in October Matt Cutts said

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see their removed”.

The new penalty of Rich Snippets is going to affect the sites which are misusing the rich snippets. The misuse includes authorship on homepage, markup for hidden content etc.

If you are interested in using the structured markup then you should understand it clearly. If you any doubts of how to use it? Then follow the webmaster guidelines for the same at https://support.google.com/webmasters/?hl=en&rd=1#topic=21997. Check your webmaster accounts for any kind of errors and penalty about the rich snippets.

Use structured data markup correctly on your website for the best results as well as to avoid the Google rich snippet penalty.

New Update for Facebook Ads Announced

Are you updated with facebook new ads? The facebook ads have a new look. Recently on Tuesday facebook announced this update for facebook ads.  The image size for ads will be bigger now.  Yes they have increased the image size for facebook ads.

They are also making ad specs consistent across all placements. Got it? No? Means if you are a facebook advertiser & running ads on facebook then you’ll not need multiple images for different ad placements. By this update the facebook advertisers will get more benefits to display their product and brand. Larger images will attract more users and will help advertisers to drive more traffic engagement. With larger images the ads will perform better as per the prediction.

Google+ Updates - Embedded Posts & Author Attribution Introduced

Yesterday 9^th September Google + introduces some new features for the user interface. It also includes a tool that allows users to embed public posts (Google+) on other sites.

Embedded Posts:

After this update of embedded posts it’s possible for you to highlight a Google + posts on your news story or blog. You can easily embed the post in your write-ups with the help of embed button which you can find in the right drop down on Google posts. Simply click on the option and the embed code will appear for the post, copy that code and insert in your post where you want it. You can embed the posts with photos as well as text.

Celebrate Google’s Birthday with some Interesting Facts about Google

Wednesday 4^th septemeber was Google’s 15^th Birthday. It has completed 15 years of success.  Google was founded by Larry Page & Sergey Brin while they were studying Ph.D. at Stanford University. It has become athe world’s largest search engine and a synonym for search.  So how you celebrate a birthday?

Thinking still? Well everyone has its own way to celebrate a birthday or anything. At the occasion of google’s birthday we share some interesting facts about Google which you may not be aware of. So let’s start.

1.     The name Google was a misspelling of the word googol. And Googol means a one followed by one hundred zeros.

2.     Google started tweeting in February 2009 and the first tweet was in binary “I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010." “I’m feeling lucky” is the meaning for this code.

3.     Guess the button which bypasses the results page and takes you direct to the first result of your search. Yes I am talking about the “I’m feeling lucky “button. Do you know due to this Google bear s loss of $100 million advertising revenue every year but the button is still there only because of the better user experience for Google search.

4.     To reduce the amount of weeds and brush at Google HQ, Google rents out goats from a company in California.

5.     Google loves food and as well all googlers.  They think that no Googler should ever be more than 100 feet from a micro kitchen with food & snacks. And the first chef employed in Google earned $26 million from his stock options.

6.     Do you know what the first Google doodle was? It was a burning man because both of them were at the burning man festival in 1998.

7.     Do you know why the google home page is so bare? Because the fouders didn’t know the HTML and they wanted a quick interface only.

8.     Google advocates bring dogs at work and you know they also have a company dog at Google called Yoshka.

9.     Recently a pretty huge 40 % drop off in worldwide internet traffic because the google services went down for 5 minutes.

10. The new employees at google called as noogles and they have to wear a propeller beanie cap on their first Friday.

11.   Google employees encouraged to use 20 % of their time to work on their own projects.

12. According to google it produces 0.2g of CO2 per search.  (ref: http://www.telegraph.co.uk/technology/google/10286476/Googles-15th-birthday-15-facts-you-probably-didnt-know.html)

13.  Are you interested in knowing the corporate philosophies? They are interested as well as amazing. They include “you can be serious without a suit”, “you can make money without doing evil” and “work should be challenging and the challenge should be fun.”

I hope you liked the interesting facts about Google.  Share if you have another interesting one.

Don’t hesitate to comment and give your feedback here.

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Top 10 Ways to Promote your Infographic

Promote your Infographic

From the time it started and till now the Infographics are popular among users. We can see the infographics on various social media sites and other sharing networks. People love the infographics due to various reasons. They find them useful, valuable, educational, and easy to read as well as entertaining. One side of infographics looks beautiful because people love them but on the other side you can see a lot of infographics on social media sites. So you have to think out of the box to bring your infographics in front of the users. Even if you have a unique, well designed, informative & presentable graphic still you have to promote it heavily so that it can reach to maximum number of people. 

Responsive Web Design - Pros & Cons

Responsive Design:

Responsive web design is making headlines every day. The year of 2013 is predicted to be the year of responsive designs. Most of the well-known brands & companies like Microsoft, Starbucks, Sony, Disney and more have chosen to implement responsive website design. So what’s matter? You must ask yourself the essential question, “Is responsive design right for me?”

Here are some Pros and Cons of using responsive design.

Top 10 Mobile Marketing Trends for 2013

Mobile is not only related to technology but more to behavior. Mobile is about to access content irrespective of wherever you are. In actual it’s the use that is mobile not the device.  So how do you optimize for this emerging behavior? It is easier to optimize technology but not the behavior.

To optimize the behavior it’s necessary to understand the customer first. How they are using the technology and for what purpose? Being a marketer you need to understand your customers as much as possible. People of all ages are using their smart phones for different purposes. You need to know how and when they are visiting websites, checking emails, making online purchases etc.  To buy online people now use their smart phones in place of laptop or PC.

Tools to Measure Your Business Success Online

Measure your Online Success

Do you have a business? OR are you marketing a Business online? If your answer is yes then I have one more question for you. Are you measuring your business success online? Are you gathering data about your site traffic, page views, clicks, bounce rate, average time on site etc? If not it’s really a bad thing for your business and your marketing efforts. If you have online presence of your business then you should measure the results for better performance of your business.

Involvement of Social Media in Recruitment

recruitment through Social Media

Social media has its involvement in marketing and branding of a business that’s well known by everyone. But you‘ll be surprised to know that it is playing a tremendous role in hiring and recruitment processes. The well known brands and companies are hiring through social media networks.  

Tools for Pinterest Marketing

Pinterest a social engagement platform that surprisingly has gain growth. I am using it more and more and like to spend time on pinterest. Sometimes I hear people saying that the platform is for girls only but they forget about the business marketing on pinterest and customer engagement.

Pinterest also give an opportunity to businesses and brands to build their brands, engage with customers and most important listen to their clients. As feedback from customers is important for every business and you can know the views by pin comments, repins and pin likes of that brand.

Role of Hashtag in Digital Marketing & Business Growth

Hashtag # is a symbol but it plays an important role in Social Media Networks. As it’s not a new addition and you must have seen this on Google+ and most probably on Twitter. In twitter posts we use hashtags for highlighting the keywords like #SocialMedia #DigitalMarketing etc. We can search for the keyword related posts by putting # sign with that keyword and you will be able to find all the tweets for that particular keyword. So you can save your time by avoiding reading to all tweets of your connections. With the help of hashtag you can find targetd tweets and connections easily.

Tips To Get More Twitter Followers Within Your Niche

There are two main questions come in our mind when we talk about twitter marketing or think about increasing twitter influence. And these questions are very important in marketing prospect: 1^st is how to get more followers for your business and 2^nd is how to get more targeted followers on twitter. Both area equally important and a twitter expert should know the answers.

Marketing experts offers you a number of ways to increase followers on twitter but you need to be specific to the targeted followers as well. There are a number of twitter directories and applications that can help you in finding target followers. Follow the simple twitter tips.

Pinterest Marketing Tips for Businesses

As Pinterest has grown and become popular among marketing people in a very less time as compared to other social media platforms like facebook and twitter.  Marketing on pinterest is gaining popularity because of some reasons like (i) its easy to use and very user friendly (ii) On Pinterest you can pin any of your interest and it is different from flickr and picasa where you can share your pictures with friends. (iii) On pinterest anybody can find your pin if it falls in the same category the one is searching for. Your pins are public and you can share it to the masses.