Role of Hashtag in Digital Marketing & Business Growth

Hashtag # is a symbol but it plays an important role in Social Media Networks. As it’s not a new addition and you must have seen this on Google+ and most probably on Twitter. In twitter posts we use hashtags for highlighting the keywords like #SocialMedia #DigitalMarketing etc. We can search for the keyword related posts by putting # sign with that keyword and you will be able to find all the tweets for that particular keyword. So you can save your time by avoiding reading to all tweets of your connections. With the help of hashtag you can find targetd tweets and connections easily.

If you are in social media you should know the proper use of hashtag in marketing. It can actually help you in your marketing efforts. It holds a big power of marketing in social media. Even the tv shows are using hashtag and believe in the power of # tag. American Idol which is a very popular tv show encourages people to comment using different hashtags. Now you can estimate the power I think.

Pinterest, Twitter, Instagram, Google plus and Pinterest are currently support hashtag. Facebook is also going to start including these as the rumor says.

Let’s make your Social media marketing campaigns Successful by using Hashtags

Here we will discuss the ways to effectively incorporate # tags in your business marketing campaigns.

Participate in Chats on Twitter: If you are on twitter and interested in discussion chats then you can find and chat with the existing discussion. Twitter chats are pre arranged meetings where people from the same industry get together and discuss the industry topics. You can find a moderator also who can help you and guide you to twitter chat if you are new in the field. Find the relevant chats to your niche and join to discuss your thoughts. Twitter applications are also there to help you like TweetChat. You can use hashtag to find the relevant chat like #SEOChat, #PPCChat etc.

Use Hashtag while posting anything: If you post regularly and interested in increase fan following, use hastag in your posts. People can find you while searching for the hash tag you are posting for.  Research enough before using the hastag if people are using that one or not. Most of the times use popular hashtags. You can also use hashtag related to your business or niche.

Search for Industry Topics with hashtags: If you are interested in knowing what your targeted audience are involved in, search on the social media platforms like twitter, pinterest or google + for the hashtag of your interest. In result you will get the recent posts targeted to that particular hashtag. By doing search you can participate in chats, ask questions to experts and can answer questions. In all these activities you share a valuable information which will help you in increasing your fan following and social media reputation.

Hashtag on Facebook: Now people are talking about facebook hashtag and also started using it in their facebook posts. From some of the resources I came to know that facebbok is testing whether or not to incorporate hashtags. If they incorporate it, it will give business owners another opportunity to see and to be seen by the customers and public. It will be a powerful marketing tactics when hashtag will be used in facebook search.