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| recruitment through Social Media |
Social media has its involvement in marketing and
branding of a business that’s well known by everyone. But you‘ll be surprised
to know that it is playing a tremendous role in hiring and recruitment
processes. The well known brands and companies are hiring through social media
networks.
The IT companies are most common who are hiring
through social networks. It companies like HCL use social network site like facebook
to find people in the niche like SAP, PeopleSoft, Oracle etc. Other companies
like Ingersoll Rand International uses social networking sites to share information
about the open positions, job descriptions and company requirements in terms of
skills. They share all the recruitment related information with the candidates
who have posted their resumes on social media sites. The companies also share
the staff stories so that people take interest to join the company and get
inspired to work with company.
Social
Media Works as a Talent Pool
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| Social Media Talent Pool |
Not only the companies but candidates also use
social media as a job search platform like linkedin where they get the updates
of new job posts in their interest area. Social media is working as a talent pool
because millions of candidates are connected with their friends, colleagues and
competitors. The companies know that the social media has become a talent pool
for them and they have a tough competition with each other. So every company wants to stand out of the
rests and they introduce innovative methods to fight the competition.
For Example American Express India implemented an innovative
way to connect with the young talent.
Can you guess what it can be?? No….?
Okay here is the answer the company has started
putting up video job descriptions on youtube.
Don’t you think they have used the youtube in a better way than the others?
Oh yes and they also uploaded videos in which people talk about their roles in
the company. By showing the work environment and work culture also the company
hires potential candidates.
The companies are not only hiring through social but
also sharing information about the company and sell their brand to the young
generation. It’s playing an important role in branding too.
Employee
Value Proposition on Social Media
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| Talent Acquisition |
Social media sites are not only used for the hiring
& branding but also it has evolved a critical employee value proposition. It’s an advantage for the companies who are
having good social media presence and working with well planned social media
strategy. These companies have advantage in capturing the interest of young generation.
The companies observe the pattern of post updated and followed by the
candidates on Linkedin, Twitter and Facebook to understand their interest. By doing this analysis the companies find the
best fit for them.
The companies find social media helpful at various
levels. Social media platforms like
Facebook, twitter and linkedin provide them better engagement rate and cost
effectiveness. Additionally they can compare the personality and character of
the candidate with the profile requirement. Facebook provide them an additional
advantage that the company pays per click and cost occurs only if someone shows
interest in their job posting.
The social media networks also help companies to
understand the candidate’s full details like career graph, interest areas,
educational qualifications and professional network etc. The bigger names in IT
like WIPRO; HCL etc also use social media for hiring as well as they develop a
healthy relationship with potential candidates.
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