Tools to Measure Your Business Success Online

Measure your Online Success

Do you have a business? OR are you marketing a Business online? If your answer is yes then I have one more question for you. Are you measuring your business success online? Are you gathering data about your site traffic, page views, clicks, bounce rate, average time on site etc? If not it’s really a bad thing for your business and your marketing efforts. If you have online presence of your business then you should measure the results for better performance of your business.

By measuring the results you will be able to know which is good or bad for your business, which activity or marketing efforts are fruitful to you, what the loopholes are, and what other people are doing in your competition. All these things can be helpful in your business success. It does not depend on the industry means whatever your business belong to, it is important to understand how it’s performing.

If you have an online business or use social media or SEO/SEM as part of your business strategy then it is important to measure the results to determine the success of your marketing approach.  It will also help you in considering the way how all things should go in future.

There are a number of analytic tools are available to enable you to do all these things. But there is not a single tool available that can fulfill all your requirements, so you need to approach numerous tools at a time.  This is the only way to get the full picture and in-depth insight of your customers.

Measure Results

Some of the important tools I am listing here which will help you in gathering data and analysis of your marketing efforts. Some of them are well known to all of us and others may be new to you. One important thing about these tools is that you have to check them on regular basis.

1.     Google Analytics: A very well known tool that provides rich insights into your website traffic and marketing effectiveness. You can find all details about your visitors, goals and conversions, event tracking, site search etc. Also used for ecommerce tracking, mobile tracking and can export data. The tool is free and widely used.

2.     Yahoo Web Analytics: The tool is almost similar to google analytic but gives you more depth analysis in terms of profiling, filtering and customization. The tool is free but not as much popular as google analytic.

3.     Google Website Optimizer:  the tool is used for multivariate testing of your website content. This tool allows you to rotate different parts of your website content to identify which sections and placement convert into the most clicks and sales. The tool is free.

4.     WROI: The tool is paid but with this tool you can track the clicks, leads and sales from all your online advertising from a single place. It will help you in finding which ads, keywords, landing pages and placements convert and which don’t.

5.     Clicktale: The tool has lots of great features like visitor recordings, campaign tracking, heatmaps, real time monitoring etc. Clicktale is a paid tool.

Social Media Performance Measure

6.     HyperTracker

7.     CrazyEgg

8.     Compete

9.     Kissinsights

10.  4Q by iPerceptions

11.   Facebook Insights

12. Twitalyzer

Hope these will help you in tracking your web traffic and analysis of the data. There are many tools available but the decision for using a tool depends on your requirement. So choose carefully and measure your efforts. 

How are measuring your success or efforts? Don’t forget to share …