Top 10 Mobile Marketing Trends for 2013

Mobile is not only related to technology but more to behavior. Mobile is about to access content irrespective of wherever you are. In actual it’s the use that is mobile not the device.  So how do you optimize for this emerging behavior? It is easier to optimize technology but not the behavior.

To optimize the behavior it’s necessary to understand the customer first. How they are using the technology and for what purpose? Being a marketer you need to understand your customers as much as possible. People of all ages are using their smart phones for different purposes. You need to know how and when they are visiting websites, checking emails, making online purchases etc.  To buy online people now use their smart phones in place of laptop or PC.

Here are some of the core trends for mobile marketing that needs to be focus on in 2013.

1. Users are spending a Growing amount of time with their devices:

Nowadays you can see everybody checking their smart phones in every 2^nd minute. According to a study report by Walker Sands – website traffic coming from mobile devices increased 84% from Quarter 2011 to 2012.

 

mobile traffic trends

2. Mobile Advertising:

Due to the growth of smart phones and mobile devices the advertising spend on mobile platform will increase in 2013. Mobile advertising captures only 10 % of advertising spend.  Mobile marketers need to come up with creative ideas and marketing solutions to grab more advertising spend.

3. Augmented Reality:

Augmented Reality is another interested mobile technology trend. You can create AR applications that let customers point their mobile cameras at products to get related information about the products, like reviews, offers and discounts available. The mobile technology and applications are becoming more solid & secure every month.  A good example of the possibilities of augmented reality is Google Glass.

4. Marketing with Mobile App:

As the mobile applications become more grounded, you will find where you can use the technology to help deliver your brand message. Thousands of apps are available in the market and its increasing every day.  According to a study report 64% of mobile time is spend on apps. Microsoft and Nokia invested 18 million Euros in mobile app development over 3 years. The apple app store will be available in 32 new countries soon.

  

 5. Mobile Email Marketing:

An important fact for mobile is that people use their phones for checking up their daily emails. Mobile drives 36% of total email opens as per a digital marketing firm report. So smart marketers are those who optimize their emails to make sure they appear properly on mobile platforms i.e responsive mailers and newsletters. It will continue in future because it’s growing.

6. Mobile & Social Media:

The rising trend of social media is known to all. Most of the social networking sites are browse through mobiles and smart phones like facebook, twitter, linkedin, pinterest, google+ etc. Every business use 4-5 social media channels on an average to make online presence of their business. 74% to 84% of marketers use social media to distribute content.

7. Paid Advertising - Click to Call

With the click to call feature of adwords marketer are getting more clicks to their ads. Because of call to click functionality more advertisements can be seen on mobile devices due to the increase in clicks. This feature has become successful because customers find it easy to call a business rather than log on to their website when they search on mobile device for products & services. The functionality is easy to use and that’s the reason for its popularity and success.

8. Mobile as Point-Of-Sale:

Customers are already using their mobiles to research products, check prices and read reviews. Why not allow them to make purchases via their mobile device? Mobile is set to become a part of point of sale POS to improve customers shopping experience. PayPal, for example, has launched a new app 

to allow customers to make payments via PayPal from their smartphones.

9. Mobile Experience to Be More PC-Like:

After social media integration, geotargeting and intelligent apps on mobile devices are expected to offer the same user experience as PCs. To make it more users friendly companies are creating responsive website designs, landing pages and applications for online marketing. 

10. Catalyst for Gen Y:

Mobile platforms will be the catalyst for next generation connected experiences. The marketers need to rethink their smart products and have to create new engagement scenarios.