Mobile is not only related to technology but more to
behavior. Mobile is about to access content irrespective of wherever you are.
In actual it’s the use that is mobile not the device. So how do you optimize for this emerging
behavior? It is easier to optimize technology but not the behavior.
To optimize the behavior it’s necessary to
understand the customer first. How they are using the technology and for what
purpose? Being a marketer you need to understand your customers as much as
possible. People of all ages are using their smart phones for different
purposes. You need to know how and when they are visiting websites, checking
emails, making online purchases etc. To
buy online people now use their smart phones in place of laptop or PC.
