New Update for Facebook Ads Announced

Are you updated with facebook new ads? The facebook ads have a new look. Recently on Tuesday facebook announced this update for facebook ads.  The image size for ads will be bigger now.  Yes they have increased the image size for facebook ads.

They are also making ad specs consistent across all placements. Got it? No? Means if you are a facebook advertiser & running ads on facebook then you’ll not need multiple images for different ad placements. By this update the facebook advertisers will get more benefits to display their product and brand. Larger images will attract more users and will help advertisers to drive more traffic engagement. With larger images the ads will perform better as per the prediction.

This will be implemented on desktop as well as mobile ads. And if you are having running ads on Facebook already then they will be continue to run even if you don’t confirm the new ad format.

These ad changes will impact Page post link ads, Page like ads, offers ads and event ads because these ad formats were not designed for all placements.

How the ads changed:

Larger Images: With the bigger images facebook gives you (advertisers) more space to display your brand or product. Facebook recommended that you should use at least 1200 px wide images for your ads so that it can fit to all placements.

Desktop & Mobile News Feed: Ads aspect ratio will be same for desktop & mobile both. Now you’ll be able to use same ad images on mobile & desktop news feeds.

Ad Unit Format: Now facebook will be consistent to ad elements and formats. You’ll get standardized rules for text truncation, precise details for the additionally pulled content, clear guide to the ad image size and character counts etc.

Examples of Facebook Ads

Page Post Link Ads

Desktop News feed Ad

Text: 500 characters, remainder truncated

Title: 1-2 lines (depending on length)

Domain link: 1 line

Description: 2-3 lines (depending on title length)

Image aspect ratio: 1.91:1

Image specs in ad: 400x209 PX

Links to external video like YouTube: Image is limited to 90x90 PX

Mobile News Feed:

Text: 110 characters, remainder truncated (cut off at ~2.5 lines if unusual spacing)

Link Title: 1-2 lines (depending on length)

Domain link: 1 line

Description: Up to 1 line (depending on title length)

Image aspect ratio: 1.91:1

Image specs in ad: 560x292 px

Links to external video like YouTube: Image is limited to 100x100 px design

More examples and guidelines for page like ad, offer ad, event ad you can see the ref link https://www.facebook.com/help/www/319278191550500

 Do not forget to feed your reactions here. I am curious to know the effects. Comment below.