Responsive Web Design - Pros & Cons

Responsive Design:

Responsive web design is making headlines every day. The year of 2013 is predicted to be the year of responsive designs. Most of the well-known brands & companies like Microsoft, Starbucks, Sony, Disney and more have chosen to implement responsive website design. So what’s matter? You must ask yourself the essential question, “Is responsive design right for me?”

Here are some Pros and Cons of using responsive design.

Top 10 Mobile Marketing Trends for 2013

Mobile is not only related to technology but more to behavior. Mobile is about to access content irrespective of wherever you are. In actual it’s the use that is mobile not the device.  So how do you optimize for this emerging behavior? It is easier to optimize technology but not the behavior.

To optimize the behavior it’s necessary to understand the customer first. How they are using the technology and for what purpose? Being a marketer you need to understand your customers as much as possible. People of all ages are using their smart phones for different purposes. You need to know how and when they are visiting websites, checking emails, making online purchases etc.  To buy online people now use their smart phones in place of laptop or PC.

Tools to Measure Your Business Success Online

Measure your Online Success

Do you have a business? OR are you marketing a Business online? If your answer is yes then I have one more question for you. Are you measuring your business success online? Are you gathering data about your site traffic, page views, clicks, bounce rate, average time on site etc? If not it’s really a bad thing for your business and your marketing efforts. If you have online presence of your business then you should measure the results for better performance of your business.

Involvement of Social Media in Recruitment

recruitment through Social Media

Social media has its involvement in marketing and branding of a business that’s well known by everyone. But you‘ll be surprised to know that it is playing a tremendous role in hiring and recruitment processes. The well known brands and companies are hiring through social media networks.  

Tools for Pinterest Marketing

Pinterest a social engagement platform that surprisingly has gain growth. I am using it more and more and like to spend time on pinterest. Sometimes I hear people saying that the platform is for girls only but they forget about the business marketing on pinterest and customer engagement.

Pinterest also give an opportunity to businesses and brands to build their brands, engage with customers and most important listen to their clients. As feedback from customers is important for every business and you can know the views by pin comments, repins and pin likes of that brand.

Role of Hashtag in Digital Marketing & Business Growth

Hashtag # is a symbol but it plays an important role in Social Media Networks. As it’s not a new addition and you must have seen this on Google+ and most probably on Twitter. In twitter posts we use hashtags for highlighting the keywords like #SocialMedia #DigitalMarketing etc. We can search for the keyword related posts by putting # sign with that keyword and you will be able to find all the tweets for that particular keyword. So you can save your time by avoiding reading to all tweets of your connections. With the help of hashtag you can find targetd tweets and connections easily.

Tips To Get More Twitter Followers Within Your Niche

There are two main questions come in our mind when we talk about twitter marketing or think about increasing twitter influence. And these questions are very important in marketing prospect: 1^st is how to get more followers for your business and 2^nd is how to get more targeted followers on twitter. Both area equally important and a twitter expert should know the answers.

Marketing experts offers you a number of ways to increase followers on twitter but you need to be specific to the targeted followers as well. There are a number of twitter directories and applications that can help you in finding target followers. Follow the simple twitter tips.

Pinterest Marketing Tips for Businesses

As Pinterest has grown and become popular among marketing people in a very less time as compared to other social media platforms like facebook and twitter.  Marketing on pinterest is gaining popularity because of some reasons like (i) its easy to use and very user friendly (ii) On Pinterest you can pin any of your interest and it is different from flickr and picasa where you can share your pictures with friends. (iii) On pinterest anybody can find your pin if it falls in the same category the one is searching for. Your pins are public and you can share it to the masses.