Responsive Web Design - Pros & Cons

Responsive Design:

Responsive web design is making headlines every day. The year of 2013 is predicted to be the year of responsive designs. Most of the well-known brands & companies like Microsoft, Starbucks, Sony, Disney and more have chosen to implement responsive website design. So what’s matter? You must ask yourself the essential question, “Is responsive design right for me?”

Here are some Pros and Cons of using responsive design.

Top 10 Mobile Marketing Trends for 2013

Mobile is not only related to technology but more to behavior. Mobile is about to access content irrespective of wherever you are. In actual it’s the use that is mobile not the device.  So how do you optimize for this emerging behavior? It is easier to optimize technology but not the behavior.

To optimize the behavior it’s necessary to understand the customer first. How they are using the technology and for what purpose? Being a marketer you need to understand your customers as much as possible. People of all ages are using their smart phones for different purposes. You need to know how and when they are visiting websites, checking emails, making online purchases etc.  To buy online people now use their smart phones in place of laptop or PC.

Tools to Measure Your Business Success Online

Measure your Online Success

Do you have a business? OR are you marketing a Business online? If your answer is yes then I have one more question for you. Are you measuring your business success online? Are you gathering data about your site traffic, page views, clicks, bounce rate, average time on site etc? If not it’s really a bad thing for your business and your marketing efforts. If you have online presence of your business then you should measure the results for better performance of your business.