Pinterest Marketing Tips for Businesses

As Pinterest has grown and become popular among marketing people in a very less time as compared to other social media platforms like facebook and twitter.  Marketing on pinterest is gaining popularity because of some reasons like (i) its easy to use and very user friendly (ii) On Pinterest you can pin any of your interest and it is different from flickr and picasa where you can share your pictures with friends. (iii) On pinterest anybody can find your pin if it falls in the same category the one is searching for. Your pins are public and you can share it to the masses.

If you are having a business or company then it is must for you to be on Pinterest so that your customers can find you on latest social media platforms. Pinterest is engaging people more than any other social media. On Pinterest it is easy to aware people about your brand and products.

Pinterest has become a useful tool to gain new customers and for lead generation.

To gain popularity on Pinterest you have to follow some marketing tips and pinterest activities.

If you are interested in building reputation and gaining followers on pinterest then try these simple steps.

Create Profile:

·        Use Headshot on profile in place of logo

·        Link your profile to other social networks to increase fan following and audience reach

·        Use keywords in Bio

Example:

Create Boards:

·        Use creative, funny and playful titles for your boards

·        Write description with keywords for every board

·        Mix your content with others and present it beautifully

·        Pin images from your clients

·        Repin supporting images with the same category

 Exmple: Pinterest Wedding Board

Board on Pinterest

Create Pins:

·        Use Creative Titles for every Pin

·        Write descriptions for pins and use keywords in description

·        Tag others on your Pins with @ symbol as you do on twitter

·        Not forget to add source for your Pins

 Exmple of a Pin:

Pin on Pinterest

Images:

·        Add product or business photos

·        Add pictures related to your products

·        Pin infographic with large text

·        Add title on pictures

Run Contest:

·        Create and run monthly contest

·        Pin contest rules image

·        Pin photos and tag brand to win

·        Announce winner to most repined board

·        Use hashtag for keywords

 Example of a pinterest contest:

Create Contest - Pin to Win

Announce contest winner

Go through:

·        Review other boards by business or products

·        Identify your marketing goals for Pinterest

·        Do keyword research boards, pins and people

·        Review and evaluate results

·        Is Pinterest driving traffic and give you positive ROI?

·        Get your answers and track visitors and set goals for better measurement.